Story Potential
(noun)
The opportunity for something to become a compelling narrative.
Example: Everything in life is story potential.
The untapped energy within a narrative to drive action.
See: potential energy.
A freshly picked communications strategy, just for you.
SERVICES
Brand Identity
Whole-Cloth Marketing Plan
Content & SEO
Paid & Earned Media
Building and maintaining your brand's reputation isn't about quick wins. It's about having a good story that other people to want to tell. We'll craft compelling and timely narratives, and we'll actually build the relationships and do the legwork to place them.
If you're starting from square one (or close enough), we've got you. Let's cut through the chaos and create a sustainable, scaleable plan to tell the right stories to the right people on the right channels at the right moment.
Uncover the essential elements of your brand. From core narratives to color schemes, we'll build you the blueprint to harmonious marketing and design — where everything works together to communicate your story to your audience.
You need a modern content and SEO strategy that captures attention and delivers value. You also need someone to actually create that content — and not just copy, real rich media like vertical videos and podcasts. We deliver it all.
PAST CLIENTS
Jennifer Horne
15+ years of experience guiding companies and nonprofits through brand development, growing pains, relaunches, new product introductions, funding rounds, and much more.
My work balances data-driven iteration and ineffable inspiration. I leverage tested creative frameworks like Simon Sinek's Theory of Why, Jobs To Be Done, and design theory to focus curiosity, identify superpowers, and uncover truly unique insights.
Founder & Creative Director StoryPotential
WHO WE ARE
Want to hop on a call? I love working directly with founders and marketing leaders to tackle content and brand initiatives, big and small. Together, let's build your capacity for stronger marketing and level up your comprehensive comms strategy.
— Founding Partner, Early-Stage Tech Co. with $10M+ Investment
— Content Lead, Mid-Stage Tech Co. at $1.3B Valuation
KIND WORDS
"Jennifer was wonderful to work with. She followed instructions, gave insightful feedback... and delivered her content on or ahead of schedule. Her content met high editorial standards, and its alignment to our corporate voice increased over time.... In addition, she took an interest in the content domain — investing some of her own time into better understanding some of the technical aspects of our industry.
In short, I would hire Jennifer again—and probably will when the situation calls for it."
"Amazing work every single time! Asks the right questions, can easily adapt to the tone we wish to convey, suggestions she provides are always helpful, delivers consistent and meaningful material (even in a time crunch!)
Thank you Jen for always providing us with A+ content to help build our brand."
